A trademark refers to the protection of a word, series of words, a logo or a logo and words together that you use to identify your business. Trademark protection exists to protect creators of ideas and to protect the public from being misled about just who owns those ideas. Trademarking can be a long, government-intensive process. But it doesn’t have to be hard.

As a business owner, you should do everything in your power to protect your brand. If you have not registered your trademark, it’s only a matter of time until another business registers it before you. Legal priority goes to the business
that registers the trademark first, not who has been using it the longest. What this means is that whoever registers the trademark first can legally enforce
others to change their business name, slogan, branding, course name, etc. At Conscious counsel, we will analyze several factors to decide if your brand is worth Trademarking and will submit your application with either or both the Canadian Intellectual Property Office and the United States Patent and Trademark Office.

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